The issue currently buzzing on social media at the is the law suit by Charter house.
It's a case many pundits are watching with keen interest.
But the truth be told, though Shatta Wale seems to love controversy, he was atleast real with most of the issues he raised in his four video 'diaries'.
It is a known fact most programs organised by Charter house usually have atleast a Nigerian artiste representing. Shatta Wale may be right, but from the perspective of a an Event Production house, its always business first. If Nigerian Musicians sell shows and are more preferred than Ghanaians, I do not see the fuss here.
On shatta wale's 'accusation' of fans sending request and being charged for that yet his music is played is pretty lame.
First of all, its always made known to the 'texters' ''that terms and conditions apply''.
So if your request does not meet their criteria you can not take them on that.
At least the point Shatta Wale made is that, Charter house needs to respect Ghanaian artistes and give them fair deals.
Shatta Wale goofed though with is style of approach.
In my opinion I feel the videos were abusive and had more personal attacks on the personality of Mr Iyiola Ayoade.
Ghana music awards which is organised by Charter house has given many Ghanaian artistes a face lift in their carreers. The award scheme may be full of controversies, the truth is that it is a human institution so it has its own flaws.
The way forward!
I think Shatta is a great artiste, talented by all standard to hit the international stage harder. However, to achieve this he needs a complete managerial overhaul.
Artiste management is not about just securing deals and gigs for artiste, but ensuring that what the artiste puts out positively builds his BRAND.
It was not surprising that Bull Dog was 'allegedly' the first to like the posts on facebook.
The Shatta Wale BRAND under Bull Dog may not see the light of the day untill a more positive attitude and technique is adopted.
It takes real talent to be able to compose and produce a master piece within 24hrs. You will appreciate the talent of Shatta Wale with the sound tracks he used in his video 'diaries'.
If its possible, Charter House and Shatta Wale should smoke the peace pipe. If other wise, lets hope the case turns out as peaceful as the NDC NPP case.
#Yourstruely!!
