'Hustle no dey sleep, hustle no dey nap, RIP laziness'. I guess this has been the single motivating factor Sarkodie had when he entered the Ghanaian music scene.
He may have wanted to be as rich as Sarkodie, his father's friend and a name that definitely inspired arguably Ghana's all time superstar.
Sarkodie started from humble beginnings, freestyling at events and concerts for free and others for just t-shirts.
Sarkodie started gaining grounds after the 'Kasahari' show on Adom fm and when he did covers for 'out here grinding' i'm so hood and many other international hits.
He started with his 'twisting', even challenging Twista to a rap battle.
With determination, passion for excellence and a desire to achieve success, Sarkodie worked the extra mile and achieved the unblievable.
The biggest hurt Sarkodie could have done to his brand would have been the infamous convict deal.
Call it a contract irregularity or a blessing in diaguise, it opened the door for one of the illustrous sons of Ghana to put the then dying Ghana music on the map.
The whole of Ghana was so excited about that but a few actually felt he wasn't 'ripe' for the limelight then. Remember the Sways and Colby's who were then the shining stars of convict?? Well, nobody knows where their music is today.
That deal challenged Sarkodie to work harder and he difinitely achieved fame and the A-list celebrity status without convict.
After his first joint with Edem ft Kwaw Kesse (keva), Sarkoidie has become a household name.
After championing the 'azonto era', Sarkodie didn't lay back.
He decided it was time to go global so he released the Sarkology album featuring several Heavy weights in Africa: Davido, Banky W, Ice Prince, Silver Stone, Tiwa Savage and several other known artiste.
The two time VGMAs artiste if the year, the Samsung Galaxy pocket ambassador, the face of Funmilk and Ghana's most influential celebrity has achieved a status that generations will forever remember.
He has come to stay, I was among the many who said he wouldn't last but who am I.lol.
Sarkodie has become a brand that every artiste wants to associate with. A brand that dominates locally and making a great impact globally.
He has won the BET Best African Act, nominated twice and consecutively for the MAMAs and now also nominated for the best international act in the World Music Awards.
Sarkodie wasn't born in America but he will one day rock shoulders with Jagga, Yeezy, Weezy and probably truely 'murder' Twista!!!
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